Hi
I’m Crystal, and I write to connect, persuade, and inspire.
I wear just about allll the writing hats—but at the heart of it all, I tell stories that connect, persuade, and inspire. With a psychology degree—and a special interest in social psychology and marketing—I understand what drives people to connect and engage with what you’re saying, then take action.
For Businesses
You love your customers, but your to-do list is overflowing and writing feels like a chore. What if you had persuasive sales pages, engaging emails, strategic blog content, and clear, conversion-focused website copy (that you didn’t have to write!) educating, guiding, and converting for you? I’ve spent 20 years honing my skills and writing online (yep, I know all about SEO). If you need sharp, strategic writing that gets results, I’d love to chat.
For Publishers
You’ve done the research and you know what you want. Now you just need someone to put in the writing hours, collaborate with your team, and reliably meet tight deadlines to bring it to life. Let’s transform your book ideas into engaging, polished products. While most of my publishing work has been through small presses, I’m open to ghostwriting or collaborating with individuals as well.
For Writers & Aspiring Authors
You’re searching for your voice and someone who “gets it.” I have 20 years of trial and error behind me. Think of me as the big sister who can tell you what not to do and ask the right questions–through all the self-doubt, quest to balance creativity and productivity, the emotional rollercoaster of publishing (traditional, indie, or your latest piece on a website), and JOY–to guide you on your path to publishing. Through my Substack, Pendiculation, I offer practical advice and a behind-the-scenes look at the writing process. Coming soon: templates and ebooks to help new writers take their first steps with confidence. (You can also hire me as your writing coach!)
For Readers
Thank you for your support! Be on the lookout for new books and other pieces of work from me (I have so many ideas!). Sign up for my newsletter to be alerted next time I’m building an ARC team so you can be the first to see what I’ve been working on. You may also enjoy my midlife musings and thoughts about life in general on my Unraveling on the Page Substack publication. (If you like behind-the-scenes writer stuff, you’ll enjoy my other Substack, Pendiculation, too!)
The Common Thread
No matter who I’m writing for, my goal is the same: to create writing that resonates. I love connecting with people, connecting people with products that will solve their problems, and finding the right words for the stories you want to tell and the stories you want to read.
Want to collaborate? Curious about my work? Let’s connect!
My Philosophy
Write for real people
Nobody wants to feel like a number dished up by an algorithm. I aim to connect with people authentically through my writing. Everybody could use a little more realness in their lives.
Use psychology and strategy
Know what your customer or reader wants…and give it–or something better–to them. Help them find you and see why what you have is the solution they’ve been looking for.
Empower writers and businesses
Helping people and businesses make the world a better place and or/have their voices heard is my greatest joy. I combine knowledge, tools, and inspiration to help get you to your goal.
Your Content is Your Voice
It’s all about storytelling, whether you’re writing a book or creating online content. Strive to connect with and engage the customer/reader and invite them to follow you along for a journey. Write them into your world.
Connect with Your Audience
Increase Email Subscribers
Publish Work You're Proud Of
Let’s Chat
Businesses: You need content, copy, or ghostwriting.
Publishers: You need a writer for your book projects.
Writers: You need a guide.